Money is one of the leading sources of stress in the U.K. today. Countless people fret about their finances, and it’s not hard to see why. Costs are going up, interest rates are rising, and many Brits struggle to afford even the basics, like their weekly food and utility bills.
Fortunately, there are countless sources of advice out there, and you don’t necessarily need to wade through lengthy self-help books or take an online course to figure out your finances. In fact, you can learn a lot simply by watching YouTube videos.
The platform has hundreds of financial experts sharing tips, tricks, and knowledge. While much of the content is geared towards U.S. audiences, there are several online video superstars based in the U.K. too. This guide will introduce you to 10 of the best personal finance YouTubers to follow in the UK.
10 Best Personal Finance Youtubers In The UK
Below are our Top 10 personal finance YouTubers. These are in no particular order and all offer their own unique take on personal finance. If you’re more interested in investing Youtube channels you should check out our 10 best investing YouTube channels.
1 – Money Saving Expert
Money Saving Expert is a name that many Brits will immediately recognise, which is also true for the show’s founder and host: Martin Lewis. The face of financial advice in Britain today, Martin leads the charge towards healthier and stronger finances for the general public.
Along with his books and TV shows, Martin also has a YouTube channel, sharing expert, up-to-date advice on subjects like credit cards, mortgages, utility bills, and so on.
Not only is Martin immensely knowledgeable about all things finance-related, but he also has a clear and easy-to-understand presenting style. He breaks complex topics down in ways that anyone can understand, while addressing the big issues and questions that everyone is asking.
Check out the Money Saving Expert channel here.
2 – Pension Craft
Pension Craft is another very highly-rated personal finance YouTube channel. It’s been running since 2016, with a back catalogue featuring hundreds of videos that you can skim through – though, obviously, some of the older ones aren’t quite as relevant nowadays.
Despite the name of this channel, Pension Craft isn’t all about pensions. In fact, it covers a plethora of financial topics for U.K. viewers, including investments, inflation rates, and the latest financial scams that people need to be aware of.
Every video is hosted by the engaging and entertaining Ramin Nakisa. With a background in investment banking, Ramin is able to provide sensible financial advice to his audience and often hosts Q&A sessions, providing answers to money-related questions on your mind.
Subscribe to Pension Craft here.
3 – Nischa
Nischa is the name of a former investment banker who spent a decade working in the world of finance, including time at one of the world’s top investment banks. She also happens to be qualified as a chartered accountant. In short, she’s someone with deep understanding of how money works.
However, she noticed that so many industry experts gave bad or complicated advice that the average person couldn’t understand. For that reason, she started her own YouTube channel to help viewers get control of their finances, and their lives.
With hundreds of thousands of fans, it’s fair to say she’s doing a pretty good job. In her videos, Nischa covers topics like bad spending habits, whether to buy or rent, and ways to make passive income. She provides insightful, in-depth advice that you can integrate into your own life right away.
Watch some of Nischa’s videos here.
4 – Lara Joanna Jarvis
Lara Joanna Jarvis is different to most of the big finance YouTubers. She’s not some accounting whiz kid. Nor does she sit around staring at stock market graphs all-day long. She doesn’t bamboozle her audience with complicated jargon or act like everyone has six-figure savings, either.
Instead, she’s a mom, a traveller, a lover of fashion, beauty, and shopping. A hugely relatable figure, she intersperses her financial advice videos with blogs about her home or latest holidays. That all helps to give her channel universal appeal, making it a lot of fun to keep up with.
What’s more, Lara provides advice that works for the vast majority of people, especially those on lower incomes. She gives you ways to have a happy life, without spending a fortune, including tips to save on groceries, fun days out with the kids, and setting realistic goals.
Check out her channel here.
5 – Hayley Eich
If you’re interested in investing, but not quite sure where to start, it’s worth taking a look at Hayley Eich on YouTube. Like so many other young Brits, she was so excited by the idea of investment, she decided to put some of her savings into stocks and shares with the hope of growing her wealth.
She also kicked off her YouTube channel in 2021 to document her investment journey, sharing tips, tricks, and strategies she picks up along the way. The result is a highly informative guide to investment, with news, reviews, and recommendations.
Of course, like any other investment specialist, Hayley makes mistakes from time to time. So you shouldn’t necessarily follow all of her moves and trades. However, her videos are a useful source of info for those eager to keep up with the markets and identify potentially lucrative opportunities.
6 – The Compounding Investor
Next up, we have The Compounding Investor. Like Hayley Eich, the host of this channel is primarily focused on investing. He charts his own path to success through investments in shares, stocks, and bonds, with regular updates to show viewers how well he’s doing.
The Compounding Investor provides detailed overviews of how to pick shares, what kinds of returns you can expect, and so on. Other videos also address side hustles, useful finance apps, and general market news. For both newbie investors and those with experience, this channel is a valuable source of info and advice.
Find the channel here.
7 – James Shack
If you dream of retiring early, stressing less about money, or feeling more confident and in control of your cash, James Shack is the man you need. This friendly financial advisor uploads videos every fortnight, covering topics related to money and mental health.
Many of James’ videos look at common mistakes people make with their cash, and how to avoid them. He also explores smart retirement planning strategies and ways to save, all in an optimistic and encouraging tone.
Indeed, he regularly encourages viewers to adopt a healthy, harmonious mindset towards money, reminding them that more money doesn’t necessarily lead to more happiness.
Check out James’s channel here.
8 – Meaningful Money
If you’re already interested in the world of personal finance media, you might be familiar with Meaningful Money. It’s the brand name used by Pete Matthew, Managing Director of Jacksons Wealth Management and general finance guru.
Through podcasts, posts, and YouTube videos, Pete aims to convince his audience that the financial system isn’t rigged against them. He shares crucial financial tips and strategies that anyone can use to gain control of their cash. Whether you want to develop a better household budget or take your first steps into investment, you can find a helping hand here.
Watch Meaningful Money videos here.
9 – Ahmed Khan
According to his bio, Ahmed Khan was rejected for job after job and internship after internship while studying at University College London. So, he decided to go it alone, creating his own property business, which has since made him over £3 million.
He’s also a volunteer business mentor and event speaker, which helps to make his videos both engaging and entertaining. He’s a charismatic presence, guiding viewers through hot topics like whether or not to buy a house, how to start their own business, and accessible passive income ideas.
Ahmed also regularly shares honest updates of his own business dealings, serving as a super example of what’s possible if you can master money and invest it in the right places.
View Ahmed’s channel here.
10 – Be Clever With Your Cash
Last up, we have the aptly-named Be Clever With Your Cash channel, hosted and operated by Andy Webb. Webb is a trusted authority on finance, appearing on multiple TV shows and running his own popular podcast: Cash Chats.
The YouTube channel actually has video versions of every Cash Chat podcast episode. It also features additional videos where Andy digs into the big issues affecting everyday people, like the best savings accounts to choose, top credit card deals, and how to save money on activities like gyms and cinemas.
Subscribe to Be Clever With Your Cash here.
Wrapping Up
It’s no secret that YouTube is one of the most popular platforms in the world, filled with endless hours of video entertainment. But it’s not all clips of cute cats or kids playing video games – there’s also a lot of interesting and valuable financial advice available.
Of course, not all of the YouTubers listed above will be to your taste. Some might simply have personalities or presenting styles you dislike or deliver info that doesn’t really align with your situation. However, you should be able to find at least one that suits you just right.
So, go through the list and check out some clips from each of our featured YouTubers to see what they’re all about. Find your favourites and subscribe to keep up with their latest releases, as well as look through their older uploads for more invaluable advice.
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